Table of Contents
Preface
I. Operations Strategy
2. From Customer Value to Operations Strategy
3. Matching Products, Markets, and Strategies
4. Procurement and Supply Contracts as Competitive Weapons
5. Risk-Mitigation Strategies
6. Rethinking the Role of Information Technology
II. Flexibility: The Key Enabler
7. System Flexibility
8. Process Flexibility
9. Product Design Flexibility
III. Emerging Trends
10. The Effects of Oil-Price Volatility
11. Doing Well by Doing Good
12. Barriers to Success
Appendix A: The Bullwhip Effect
Appendix B: Rules
Notes
Index