Delivering Customer Value through Flexible Operations

In recent years, management gurus have urged businesses to adopt such strategies as just-in-time, lean manufacturing, offshoring, and frequent deliveries to retail outlets. But today, these much-touted strategies may be risky. Global financial turmoil, rising labor costs in developing countries, and huge volatility in the price of oil and other commodities can disrupt a company's entire supply chain and threaten its ability to compete. In Operations Rules, David Simchi-Levi identifies the crucial element in a company's success: the link between the value it provides its customers and its operations strategies. And he offers a set of scientifically and empirically based rules that management can follow to achieve a quantum leap in operations performance.

Simchi-Levi's rules—regarding such issues as channels, price, product characteristics, value-added service, procurement strategy, and information technology—transform operations and supply chain management from an undertaking based on gut feeling and anecdotes to a science.

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David Simchi-Levi on his new book "Operations Rules: Delivering Customer Value Through Flexible Operations"

About the Author

David Simchi-Levi is Professor of Engineering Systems at MIT, editor-in-chief of the journal Operations Research, and coauthor of Designing and Managing the Supply Chain and The Logic of Logistics. He is the founder of LogicTools (now a division of IBM's ILOG), which provides software solutions and professional services for supply chain planning.